Business and Brand
Before you can adapt to change
you have to understand it
With over 29 years of bringing significant changes to some of the world’s best recognised brands, we have an advantage. Our focus has always been to help organisations and individuals positively transform in a world that is constantly changing.
We see. We understand
and we think
Creatively, strategically, as individuals and as teams. We create the spark; be it for a new vision, strategy, a sense of identity, or an innovation or a new way of communicating. We bring clarity in times of change, working at the intersection of business, brand and culture.
What’s more,
we care
We have a responsibility not just to our clients but to the world they influence. No matter how many different, changing factors have to be taken into account, it still boils down to one idea. One catalytic moment is all it takes to open up a sphere of influence like no other. Our mission is to be the catalyst.
How we work
Research
Smart research can be a catalyst for change; misguided research can stand in the way of innovation. To begin a brand project It is vital to thoroughly understand an organisation: its’ mission, vision, target markets, corporate culture, competitive advantage, strengths and weaknesses, marketing strategies, and perceived future challenges
Strategy
This involves both methodical examination and strategic imagination. It’s about analysis, authenticity, discovery, synthesis, simplicity and clarity. This combination of rational thinking and creative intelligence characterises the best strategies, where others have not
Design
At Uffindell, design is an iterative process that seeks to integrate meaning with form. We work at the intersection of strategic imagination, intuition, design excellence and experience. Reducing a complex idea to its visual essence requires skill, focus, patience and unending discipline
Digital
In our world of constant change, digital communications need to be agile, flexible and responsive. To convey core brand messages they must also be clear, robust and reliable. Our extensive design experience, coupled with a specialist, innovative digital team, means that our solutions – websites as well as apps, games, e-commerce and motion graphics – offer genuine brand-width and depth.
Engagement
Having developed a new brand, we work with our clients, through a number of carefully designed and tailored interventions, to ensure that everyone in the organisation fully understands, appreciates and owns the brand. Sometimes, we are asked to deliver engagement workshops on behalf of the client. Sometimes, we develop content and train the client’s own people to deliver the sessions.
Our Values
inspiration
To be inspired and inspire others – inspiration is an essential part of how we work and what drives incredible achievements.
intelligence
This is the cornerstone of our work, a combination of knowledge, reasoning and creativity, giving life to original activities.
intuition
Our sixth sense. This comes from a conscious awareness of the world around us, allowing us to realise hidden potential.
integrity
The foundation of trust and true partnership – we stand by what we believe in, building long-standing relationships because of it.
Core Capabilities
Envision
the future
- Leadership alignment
- Purpose, Vision, Values
- Product / service concepts
- M&A transition support
- Customer & stakeholder insights
A PURPOSEFUL BRAND WITH A POWERFUL AMBITION
Define
who you are
- Strategic positioning
- Naming/nomenclature
- Logo & Creative platform
- Tone of voice
- Brand guidelines
- Communications Hierarchy
- Brand Roll-out
AN APPROPRIATE AND DISTINCTIVE POSITIONING
Create
meaningful experiences
- Customer experience design
- Integrated campaigns
- Digital Strategy
- Employee value proposition
- Brand education training
A RELEVANT AND INSPIRING BRAND EXPERIENCE
Gary Black
Managing Partner & Exec. Creative Director
Gary is Managing Partner at Uffindell with overall responsibility for driving the business forward, the creative reputation and quality of output both in the UK and US. With over 30 years experience of creating and repositioning major international brands, his role is to ensure the seamless transition of a brand strategy through brand creation and onto brand experience and engagement.
