Who We Are

Helping brands compete in the 21st century

Businesses are increasingly looking to define their purpose beyond financial profit. Today it matters how you make your money. An organisation’s values and behaviours are more vital than ever. In a connected world, our connections are revealed for what they are. What we are on the inside is expressed on the outside. Leaders recognise the need to build authentic brand platforms and conscious cultures on which to create competitive advantage.

As experts in brand-led transformation, this is where we come in.

At Uffindell we value

Intelligence and Intuition are the dual head and heart of our business. It’s the strong combination of the two that sets us apart, and it’s how we inspire others. Integrity is the foundation that keeps us grounded, humble and true to our mission: to be catalysts for positive transformation.




To be inspired and inspire others – inspiration is an essential part of how we work and what drives incredible achievements.




This is the cornerstone of our work, a combination of knowledge, reasoning and creativity, giving life to original activities.




Our sixth sense. This comes from a conscious awareness of the world around us, allowing us to realise hidden potential.




The foundation of trust and true partnership – we stand by what we believe in, building long-standing relationships because of it.

Our People

We like to think of ourselves as creative strategists. We’re a family that’s come together from all over the world. Our backgrounds cross disciplines – business and brand consultancy, brand management, marketing, social media, customer experience, employee engagement – drawing on expertise gained from both agency and client side. What we share is a common belief that every business can do well by doing good. And with offices in London and New York, our Strategy, Creative and Digital teams collaborate, bringing a global mindset to every project.


Gary Black
Managing Partner

Gary is Managing Partner at Uffindell with overall responsibility for driving the business forward, the creative reputation and quality of output both in the UK and US.

With over 30 years experience of creating and repositioning major international brands, his role is to ensure the seamless transition of a brand strategy through brand creation and onto brand experience and engagement.


Erika Uffindell

Erika is Founder of Uffindell. She started the business in 1989 and has led the business as CEO for 25 years before moving into the Chair role in 2014.

She is also a Director of The Global Centre for Conscious Leadership, a Partner in Pinea3 Living Organizations, Director of Founding Wisdom and a founding member of Conscious Capitalism UK.

154-160 Fleet Street
P: +44 (0)20 7689 0000
E: gary@uffindellgroup.com
New York:
One Penn Plaza
36th Floor
New York, NY 10119
P: +1 212 786 7376
E: info@uffindellgroup.com