Across the UK today 6.5 million people are carers, supporting a loved one who is older, disabled or seriously ill. As the UK’s only national membership charity for carers, Carers UK is both a supportive community and a movement for change.
On the 50th anniversary of Carers UK Uffindell were commissioned to define the brand strategy and create a distinctive and compelling brand identity to see this important charity into the future.
Uffindell was commissioned to work alongside the Carers UK Leadership team to define the brand strategy and create a distinctive and compelling brand identity.
The Brand mark is designed to reflect the intrinsically supportive relationships between the Organisation the Carer and the Carer and the end patient.
The new positioning, ‘Making life better for carers’ describes succinctly the mission of the organisation.
London,
United Kingdom
Brand Creation
Brand Strategy and Positioning
