Columbia Threadneedle Investments Brand Unveiled
The team at Uffindell are delighted to have been involved in the creation of the new Columbia Threadneedle Investments brand identity and positioning, launched this week.
The new brand brings together two well established, successful asset management businesses under one brand, offering clients a broader set of capabilities and a truly global presence
Columbia Threadneedle Investments is a leading global asset management group that provides a broad range of actively managed investment strategies and solutions for individual, institutional and corporate clients around the world.
Rupert Pybus, Global Head of Marketing at Columbia Threadneedle Investments, said this about working with the team at Uffindell:
“Uffindell have been a highly valued strategic partner in the rebranding of our Global Investment businesses. From the initial insight phase through to the market positioning, identity development and execution they have helped inspire and align our leaders around a common ambition and vision. The rebranding has been a catalyst for the transformation and growth of our business and we are well placed for a successful and sustainable future”
With more than 2000 people including over 450 investment professionals based in North America, Europe and Asia, Columbia Threadneedle Investments manages $506 billion of assets across developed and emerging market equities, fixed income, asset allocation solutions and alternatives.