Attending a talk hosted by FS Forum I was immediately sold on Alan Newman (London +3) when he remarked ‘humans are not irrational, we are non-rational – there’s a difference.’ It’s not the case that consumers make senseless choices, but rather that in certain contexts … Read more

The team at Uffindell are delighted to have been involved in the creation of the new Columbia Threadneedle Investments brand identity and positioning, launched this week.

The new brand brings together two well established, successful asset management businesses under one brand, offering clients a broader … Read more

According to Google search ‘big data’ can refer to anything from ‘better data’ to ‘the new oil.’ As amusing as predictive search results can be, the general trend in industry opinion is that ‘bigger’ does mean ‘better’ – why and how this is the case … Read more

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