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British Computer Society
From professional body to thought leader

British Computer Society
London, United Kingdom

  • Naming
  • Brand Strategy and Positioning
  • Identity Creative Platform
  • Brand Communications
  • Website

Uffindell was appointed by British Computer Society (BCS) to help transform the business and redefine the category in which it operated. BCS believed it had lost relevancy with its key stakeholders and needed to reposition the business for the 21st Century. As part of a major transformation programme we carried out research, repositioned and revitalised the brand giving it new meaning and connection with its’ membership and employees and ensured it’s long term role and relevance within the information society.


Uffindell were key to the success of our programme. They worked with us as strategic partners throughout our organisational transformation, providing both objectivity and creative thinking that helped define our mission and inspire change within our organisation.
Ian Ryder, Deputy Chief Executive, BCS

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