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Carers UK
From passionate cause to national movement

Carers UK
London, United Kingdom

  • Brand Creation
  • Brand Strategy and Positioning

2015 is the 50th anniversary of Carers UK, a charity set up to help the millions of people in the UK who look after an older, disabled or seriously ill family member or friend. Uffindell was commissioned to work alongside the Leadership team to define the brand strategy and create a distinctive and compelling brand identity to see this important charity into the future.


We’re really grateful to Uffindell for helping us create the new brand for Carers UK. We believe the new, bold identity will make it easier for us tackle our key challenge – of reaching and connecting with more of the 6.5 million people in the UK caring unpaid, for older, ill or disabled family and friends.
Heléna Herklots, Chief Executive, Carers UK.

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