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From individual strengths to joined forces

Corus Steel & Tata
London, United Kingdom

  • Brand Strategy
  • Creative Platform
  • Internal Engagement
  • Website

Tata, the multinational conglomerate appointed Uffindell to help bring together the brands of TATA Steel and Corus Steel under one core umbrella brand. Corus steel, previously British Steel, has a long heritage and strong profile in Europe whilst Tata is a well respected and high profile brand in India. Uffindell established the core strengths of each brand through an international audit, created a powerful identity system for the combined business and educated and engaged internal audiences around the shared ambitions and vision for the new brand.

Bond Dickinson

Fireman's Fund

154-160 Fleet Street
P: +44 (0)20 7689 0000
E: gary@uffindellgroup.com
New York:
One Penn Plaza
36th Floor
New York, NY 10119
P: +1 212 786 7376
E: info@uffindellgroup.com