Following the creation a new logo by a US agency, Uffindell was commissioned by the organisation to bring the brand to life through the creation of a distinctive and differentiating visual environment and implementation of an extensive marketing communications hierarchy.
The project began with an in-depth knowledge gathering exercise where the design team were immersed in the new CTS Brand strategy and the background of the organisation. We were able to gain a good understanding of priorities, requirements, restrictions and potential issues with the implementation of the new brand.
