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Grosvenor
From heritage land owner to future-focused property developer


Grosvenor
London, United Kingdom

  • Brand Strategy and Positioning
  • Brand Communications

Grosvenor Properties the privately owned International Property corporation appointed Uffindell to help it position its brand across four key regions: UK and Ireland, the Americas, Australia and Asia Pacific. Whilst the brand is well respected and has long heritage in the UK, it lacked profile and meaning in the International markets. Through market insights we identified the opportunity for the brand to position itself around the organizing principle of “Living Cities’ – promoting it’s understanding of and passion for, the cities in which it operates.


Testimonial

Uffindell helped us reach consensus on a radical redefinition of our brand, with inbuilt stretch for our group of six businesses. We’ve been a demanding client throughout the research and development phases and the three stage roll out, but they’ve always responded well. As a result, there’s impressive momentum group-wide behind the implementation programme.
Fenella Gentleman, Group Communications Director, Grosvenor

Fireman's Fund

Guardian




London:
Uffindell
154-160 Fleet Street
London
EC4A 2DQ
P: +44 (0)20 7689 0000
E: gary@uffindellgroup.com
New York:
Uffindell
One Penn Plaza
36th Floor
New York, NY 10119
P: +1 212 786 7376
E: info@uffindellgroup.com