Jaguar vehicles are true symbols of British design and class, as well as emblems for ‘Brand Britain’ across the globe.
Due to the growth of different models, features and sub-brands and individualisation within the automotive sector, consumers were beginning to find it confusing to differentiate between competitive offers. Jaguar had reached a state where they felt their offer was no longer clear or distinctive from communication and naming standpoint. This provided them with an opportunity to rethink its portfolio structure, future-proofing it for generations to come.
Through deep analysis and research of the vehicle marketplace we pinpointed a clear space for innovation and growth, ensuring Jaguar led rather than followed industry trends.
