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From asset finance to trusted advisor

London, United Kingdom

  • Brand Strategy and Positioning
  • Brand Identity and Creative Platform
  • Brand Communications
  • Campaign

Lombard, a leading provider of asset finance had struggled to maintain profile and build relevancy in an ever-competitive landscape. However, with the challenging economic climate businesses have been forced to rethink the way they fund working capital and off-balance sheet and the opportunity for asset finance has never been more relevant for today businesses. Repositioning the brand around ‘business futures’ not only re-energised Lombard but also put it at the heart of the UK’s drive to re-build economic health and sustainability. The resulting campaign work won a ‘Best business impact from a rebrand’ award in the 2011 Transform Awards.

John Lewis Partnership

Countryside Properties

154-160 Fleet Street
P: +44 (0)20 7689 0000
E: gary@uffindellgroup.com
New York:
One Penn Plaza
36th Floor
New York, NY 10119
P: +1 212 786 7376
E: info@uffindellgroup.com