London and Quadrant
- Identity creation & Visual environment
- Brand Guidelines & Internal Engagement
- Agency briefings
The combined organisation of 3500 staff, owns and manages over 90,000 homes across the UK, worth an estimated £22 billion. It has set a vision to deliver 100,000 new homes with half being genuinely affordable to people on average and lower incomes.
Uffindell began the process a with a workshop consisting of the leadership from both organisations working to define a new brand strategy for the new organisation. The positioning ‘Because home matter’ was created as a single differentiating and authentic expression of brand.
A new identity was developed to reflect the personality of the new organisation A hand drawn timeless piece of typography was created for the logo. It reflected the design ethos, the straightforwardness of their approach and the synergy in which the two organisations operate.
A transition version of the East Thames logo was developed to be used for the next two years before it becomes L&Q.
A distinctive visual environment was created to cover the marketing communications requirements of the combined business. Usage of the new identity and visual environment were covered in comprehensive brand guidelines.