MS Amlin is a B2B brand, predominantly active in the insurance for business and reinsurance (insurance for insurance companies). A new name and logo were created symbolising the coming together of the two businesses.
Uffindell was commissioned by the new organisation to create a unique, distinctive and authentic visual environment for the brand.
The new brand environment reinforces and communicates the distinctive components of the brand, working across global markets and different cultures. At it’s heart the business delivers ‘Continuity’ – a positive reason to buy insurance rather than the more negative ‘fear sell’. This core idea became the foundational stone for the new visual environment.
