Essex County Council
- Research Positioning
- Identity creation
- Visual environment
- Brand Guidelines
- Internal Engagement
Uffindell was commissioned by Essex County Council to create a new brand identity for their environmental agency Place Services.
Place Services provides integrated environmental assessment, planning, design and management services for Essex and the wider public sector They combine public sector knowhow with a competitive business approach and in doing so partner and support over 20 local authorities within eastern England, London, and the south east.
The project comprised of the creation of a distinctive and authentic brand strategy, including the mission, vision values and positioning. This new brand strategy steered the creation of the new brand identity. A distinctive and ownable visual environment was development to include colour typography, imagery and icons. Comprehensive group brand guidelines were developed to aid the internal teams in delivering the new brand.
Different colour versions of the brand mark were created for each of the organisational divisions: Natural Environment, Built Environment and Historic Environment.