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Sagentia
From technology focused to value driven


Sagentia
Cambridge, United Kingdom

  • Naming
  • Brand Strategy and Positioning
  • Brand Communications
  • Campaign
  • Website

The Generics Group a leader in the highly competitive ideation and technology management market asked Uffindell to undertake a full rebrand programme across their US, European and Asian markets.

Client and industry research provided the insights and validation for a new name, repositioning and unique go to market strategy whilst an ideation process with the leadership team was the catalyst for a new business model that today positions the business as a world class, high performing innovation business.


Sage

The Schoolyard




London:
Uffindell
154-160 Fleet Street
London
EC4A 2DQ
P: +44 (0)20 7689 0000
E: gary@uffindellgroup.com
New York:
Uffindell
One Penn Plaza
36th Floor
New York, NY 10119
P: +1 212 786 7376
E: info@uffindellgroup.com