From technology focused to value driven
Cambridge, United Kingdom
- Brand Strategy and Positioning
- Brand Communications
The Generics Group a leader in the highly competitive ideation and technology management market asked Uffindell to undertake a full rebrand programme across their US, European and Asian markets.
Client and industry research provided the insights and validation for a new name, repositioning and unique go to market strategy whilst an ideation process with the leadership team was the catalyst for a new business model that today positions the business as a world class, high performing innovation business.