- Identity Creation
- Visual Environment
- Brand Guidelines
Uffindell were commissioned by Asset International – an organisation providing data, business intelligence and research to the global asset management community – to create a new brand identity for the now renamed organisation ‘Strategic Insight’.
The organisation is headquartered in New York with up to 15 offices around the world and has a client base of over 1000 of the most prominent names in the asset management industry, including 83 of the world’s largest fund managers.
The project involved the creation of a new identity which reflected the distinct offer and personality of the organisation, comprehensive brand guidelines for the implemention by the internal design teams and a thorough communication hierarchy.