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Strategic Insight

Asset International

  • Research
  • Positioning
  • Identity Creation
  • Visual Environment
  • Brand Guidelines

Uffindell were commissioned by Asset International – an organisation providing data, business intelligence and research to the global asset management community – to create a new brand identity for the now renamed organisation ‘Strategic Insight’.

The organisation is headquartered in New York with up to 15 offices around the world and has a client base of over 1000 of the most prominent names in the asset management industry, including 83 of the world’s largest fund managers.

The project involved the creation of a new identity which reflected the distinct offer and personality of the organisation, comprehensive brand guidelines for the implemention by the internal design teams and a thorough communication hierarchy.

Place Services

154-160 Fleet Street
P: +44 (0)20 7689 0000
E: gary@uffindellgroup.com
New York:
One Penn Plaza
36th Floor
New York, NY 10119
P: +1 212 786 7376
E: info@uffindellgroup.com