In a little over forty years TEMSA, part of the Sabanci Group, has moved from steel construction to become a leading player in the bus, coach, truck and automotive manufacture, with distribution across Europe, North Africa and the Middle East.
Our analysis of the highly competitive automotive industry showed that TEMSA’s customers wanted a quality product that was both versatile and efficient.
Our proposition, ‘value in motion’ became the catalyst for the transformation of the business from a product driven to a customer driven company.
We helped signal this transformation with the creation of a world-class brand mark. We also developed new specifications for retail outlets and distributors, that set a new standard in the coach building industry and ensured a better managed customer experience.
